Our Brand Promise:

When starting Final Touch Marketing in 1987, I chose to work specifically for small-to-midsize manufacturers and professional service firms. I wanted to work directly with concerned owners, managers and supervisors charged with a myriad of marketing issues. I've experienced steaming hot steel mills, freezing cold storage lockers, electronic assembly lines, plush, air-conditioned penthouse offices and small, cramped administrative cubicles.

A common challenge: "How do I achieve optimum brand equity?" In every situation, it took clarification and implementation of a brand strategy that met the relevant needs of their clients.

Those businesses who listened, learned and engaged their customers with a relevant brand strategy achieved their goal. I urge you to carefully consider your brand strategy.

Hi, my name is Kenneth Dodd. I invite you to take advantage of my strategies & tactics newsletters and white papers available right here. You can also take advantage of my complimentary initial brand consultation. Email me or give me a call.

Kenneth Dodd

CEO, Final Touch Marketing

Strategies & Tactics for Brand Growth

NetMarketing. The perfect vehicle for Listening, Learning and Engaging.

Everyone is trying to get connected with their friends, colleagues and like-minded people through different social networking websites. Just like individual needs, NetMarketing is serving business purposes as well. It helps in effective promotion of products and services offered by a company. Read this article.

Recommended reading for better branding. My favorite reads!

  • Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage and Clarity by David A. Aaker
  • Brand Media Strategy: Integrated communications planning in the digital era by Anthony Young
  • Social Media Strategies for Professionals and Their Firms: The guide to establishing credibility and accelerating relationships by Michelle Golden
  • Social Marketing to the Business Customer: Listen to your B2B market, generate major account leads and build client relationships by Paul Gillin and Eric Schwartzman
  • Professional Service Marketing: How the best firms build premier brands, thriving lead generation engines, and cultures of business development success by Mike Schultz & John E. Doerr

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