What's Your Brand Plan? Are you drifting?
Ask youself: Am I confident that my marketing is successful?

  • Are you selling the Brand or the product?
  • Do you know the right time to "brand" your company?
  • Do you know the difference between "branding" and advertising?
  • Do you have a brand strategy?
  • What is your brand identity?
  • Are you truly achieving your available brand equity?
  • Do you know what brand equity means to your future?

It's vital that you have the right answers to the above just to be in the game. We work with you to ensure you have an effective, profitable brand marketing plan.

What you absolutely must know:

Your Brand isn't About Your:

- logo
- tagline
- and glossy brochure.

Your Brand is About:
- integrating multiple components
- customer interactions
- employee communications
- corporate philosophy
- and advertising/marketing efforts

Your Brand Extends to Your:
- employees
- customers
- media
- and even the general public

This helpful brand discussion defines what your brand program may be missing. Topics covered:
- brand marketing objectives
- brand promise
- brand attributes
- brand category
- brand positioning
- positioning anchors
- verify your audience & correct message
- brand advertising
- brand budget

Agency Profile

FTM Brand Connect Brand Plan

Our Brand Story:

Established in 1987, Final Touch Marketing has evolved over time to meet the growing needs of a dynamic business climate for manufacturers, professional service firms and public agencies. As our clients' expectations grew, we adapted and re-engineered our services under a new banner: FTM Brand Connect.

Our focus remains:
small to midsize businesses and public agency economic development

Our talent base continues:
to grow with new and exciting capabilities in print design, brand communications and NetMarketing (aka social media).

Our Statement of Purpose:

To connect our clients' brand with the consumer's perceived needs and wants.

Our Brand Promise:

To connect our clients with their true brand. A brand with clarity, coherence, and measurable purpose. A brand with relevant differentiation. A brand with personality, vision, and value. A brand that realizes its optimum equity.

Our Brand Position:

A valued resource for combining brand strategy expertise with award-winning brand identity and awareness programs.